success and personal developmentContact Us!Subscribe to Blog and RetireFollow Blogandretire on TwitterBlog and Retire on Facebook

How Much to Charge For Ad Space On Your Blog

Now that I’ve explained the most common ways to make money with a blog, I will explain a good standard for ad pricing on your blog.

Here is the price structure I use, which seems to be the most fair, and most central to all ad prices I’ve seen around the web:

Small Ad Space – 125 pixels by 125 pixels (or similar sized) ad space:

$5 per month for every 100 pageviews per day. So if you get an average of 200 pageviews a day, you can charge $10 per month, and so on.

Or

$1 per month for every 100 unique visitors per month. So, if you get about 500 unique visitors a month, you can charge $5 a month, and if you get 2000 unique visitors a month, you can charge $20 per month, and so on.

It is best to have about 3 options in ad sizes for advertisers to choose from (or you can have more options). As your ad sizes get bigger, you can charge more.

If you’re charging $10 a month for small ads, charge $15 for the medium sized ad, and $20 for the large sized ad.

If you’re charging $100 a month for small ads, charge $150 for the medium sized ad, and $200 for the large sized ad.

It is customary for your medium ad to be about two times the size as the small ad, and the large ad to be about 2 times the size of the medium ad. These type ads will typically show up in your sidebar.

You can also sell header and/or footer ad space. These can be around 700×100, or similar size. Obviously you can charge more for a header ad than a footer ad, so price accordingly. I would charge the same amount for the large square ad space, and the header ad space. I would charge about the same price for the footer ad space as for the small square ad space (because the footer ad will be at the bottom of the blog, so less people may notice it).

So, to break it down:

Blog Stats: 1,000 unique visitors per month (or about 200 pageviews per day)

  • 125×125: $10/month
  • 250×125: $15/month
  • 250×250: $20/month
  • 700×100 header: $20/month
  • 700×100 footer: $10/month



Blog Stats: 5,000 unique visitors per month (or about 1,000 pageviews per day)

  • 125×125: $50/month
  • 250×125: $75/month
  • 250×250: $100/month
  • 700×100 header: $100/month
  • 700×100 footer: $50/month


Blog Stats: 10,000 unique visitors per month (or about 2,000 pageviews per day)

  • 125×125: $100/month
  • 250×125: $150/month
  • 250×250: $200/month
  • 700×100 header: $200/month
  • 700×100 footer: $100/month


From there, it can go up. However, there is a point where it may top off.

This is simply an example of what you could charge for ad space. There are many factors you need to think about. For instance, how influential you are to your readers, and whether people will in fact get traffic from your site by purchasing ad space on your site. As you start selling ad space, ask the people who purchase ad space on your site if traffic (and if so, how much) is coming to their site through your site.

Also, if your ad space sells very quickly, you may be pricing it too low. And vice versa, if no one is purchasing ad space on your blog, you may be pricing it too high. Different niches are willing to pay different prices, so the above ad pricing structure may not work for your site.

Just try stuff out and see what happens. If it’s not working, tweak it.

Do you agree or disagree with my pricing structure? What do you charge for ad space on your blog?


Did You Enjoy This Post?

No spam. Powered by MailChimp.

10 Responses to 'How Much to Charge For Ad Space On Your Blog'

  1. Mike says:

    Great tips and guidelines for what to charge for ad space. I also factor in how many back-links and PageRank, as a guideline in charging my clients to advertise on my Blogs.

    I am very fortunate to have several advertisers use my Blog as a means of getting their product and or service out to their potential market. It is amazing what targeted advertising can do for a business at a fraction of the cost to advertise though traditional media like newspapers, radio and TV.

    Thanks for the great post,

    Cheers,

    ~Mike

    • Lisha says:

      Thanks Mike. Yes, it is also good to factor in backlinks and pagerank. It just depends on what info/stats the advertisers want, but it never hurts! Thanks for those extra tips :)

      ~Lisha

  2. omar says:

    can you plz tell me the websites or companies who buy ads space??????

    • Lisha says:

      There is not a set rule for which companies buy ad space, and it is different for every niche. One way to find companies that advertise on blogs is to look at other blogs that have ads. And some blogs don’t sell ad space directly, they work with an ad network. Sometimes you have to be proactive and contact companies or website owners yourself and ask if they are interested in more exposure for their company, product, or website. The more personal you are, the more specific you are, and the more you show your interest in that company, product, or website, the better. Here are more tips for getting proactive about contacting advertisers: http://blogandretire.com/blog/2012/06/get-proactive-about-getting-advertisers-for-your-blog.html

  3. Ann Paws says:

    I just got my first offer for advertising today on my blog. Very excited, but not sure what to charge. Thanks for the advice!

    • Lisha says:

      Congrats Ann, that’s awesome. Just charge what you feel is worth it, the guidelines above are simply guidelines. Good luck

  4. al says:

    Great article Lisha, so how much would one charge on a site for 468×90 banner, homepage, with 70,000 monthly unique visitors.

    Thanks for sharing

    A

  5. Jamie Evans says:

    This a great article, thank you for sharing this one! I really enjoyed it. I am curious as to what to charge before I start to broadcast that I am advertising.

    • Lisha says:

      Hey Jamie, Thanks for stopping by. I hope this post has helped you get a good idea for what you could or should charge.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

* Copy This Password *

* Type Or Paste Password Here *


Member Login | Blog | Services | Advertise Here | Terms | Privacy Policy | Disclaimer | Disclosure | Contact