Now that I’ve explained the most common ways to make money with a blog, I will explain a good standard for ad pricing on your blog.
Here is the price structure I use, which seems to be the most fair, and most central to all ad prices I’ve seen around the web:
Small Ad Space – 125 pixels by 125 pixels (or similar sized) ad space:
$5 per month for every 100 pageviews per day. So if you get an average of 200 pageviews a day, you can charge $10 per month, and so on.
$1 per month for every 100 unique visitors per month. So, if you get about 500 unique visitors a month, you can charge $5 a month, and if you get 2000 unique visitors a month, you can charge $20 per month, and so on.
It is best to have about 3 options in ad sizes for advertisers to choose from (or you can have more options). As your ad sizes get bigger, you can charge more.
If you’re charging $10 a month for small ads, charge $15 for the medium sized ad, and $20 for the large sized ad.
If you’re charging $100 a month for small ads, charge $150 for the medium sized ad, and $200 for the large sized ad.
It is customary for your medium ad to be about two times the size as the small ad, and the large ad to be about 2 times the size of the medium ad. These type ads will typically show up in your sidebar.
You can also sell header and/or footer ad space. These can be around 700×100, or similar size. Obviously you can charge more for a header ad than a footer ad, so price accordingly. I would charge the same amount for the large square ad space, and the header ad space. I would charge about the same price for the footer ad space as for the small square ad space (because the footer ad will be at the bottom of the blog, so less people may notice it).
So, to break it down:
Blog Stats: 1,000 unique visitors per month (or about 200 pageviews per day)
- 125×125: $10/month
- 250×125: $15/month
- 250×250: $20/month
- 700×100 header: $20/month
- 700×100 footer: $10/month
Blog Stats: 5,000 unique visitors per month (or about 1,000 pageviews per day)
- 125×125: $50/month
- 250×125: $75/month
- 250×250: $100/month
- 700×100 header: $100/month
- 700×100 footer: $50/month
Blog Stats: 10,000 unique visitors per month (or about 2,000 pageviews per day)
- 125×125: $100/month
- 250×125: $150/month
- 250×250: $200/month
- 700×100 header: $200/month
- 700×100 footer: $100/month
From there, it can go up. However, there is a point where it may top off.
This is simply an example of what you could charge for ad space. There are many factors you need to think about. For instance, how influential you are to your readers, and whether people will in fact get traffic from your site by purchasing ad space on your site. As you start selling ad space, ask the people who purchase ad space on your site if traffic (and if so, how much) is coming to their site through your site.
Also, if your ad space sells very quickly, you may be pricing it too low. And vice versa, if no one is purchasing ad space on your blog, you may be pricing it too high. Different niches are willing to pay different prices, so the above ad pricing structure may not work for your site.
Just try stuff out and see what happens. If it’s not working, tweak it.
Do you agree or disagree with my pricing structure? What do you charge for ad space on your blog?