This is a guest post by Ryan at We Are Pro Bloggers.
If you’re not completely sick of hearing it already, I’m going to tell you one more time: Content is King! It’s true, that’s why everyone and their pet alligator tells you the same. The only sure way to keep traffic coming to your blog is to provide great content that people enjoy reading. You have to be a great story teller, someone with incredible insight, and an expert in your field to grow your blog to the kind of potential money-maker that you want it to be.
Without traffic your blog isn’t going to make you a dime. Without content that keeps traffic, your blog isn’t going to make you a living. And without a lot of traffic, a lot of great content, and a marketing plan to increase both, your blog is never going to make you a good career.
For some of you, your blog is brand new and you’re wondering what you can do to get someone besides your mom to read your posts. For others, you’ve been blogging for a while but get depressed when you check your stats because there has been no increase in the last few months.
Don’t worry, I am going to share with you five things you can do to help drive traffic to your blog, increase your page views and unique visitors, and, best of all, give you additional leverage to making money from your blog.
Five Ways To Drive Traffic To Your Blog
1. Promote on Social Networks
Sure, you can gain a lot of followers by following as many people as you can find but those followers are also following the thousands other spammers just like you. You have to figure out how to add value to your followers.
Follow this simple rule: Promote your content only 25% of the time. The other 75% of the time that you are posting promotions, promote other’s work. This accomplishes two things: First, it shows your followers that you are promoting things for their benefit and not yours. Second, it grows your influence and relationships with the ones you are helping to promote.
Remember to engage and converse. Don’t just post thousands of article links. You are to focus on building relationships not follower numbers. Help people solve their problems and watch the number of other people with problems ask for your advice.
Directories are old hat when it comes to promoting a website or blog. They’ve been around for a long time. The cool thing is, they still work. A lot of website directories have high Google Page Rank (PR) and give you all that link juice by showing Google that you are important enough to link to.
3. Submit Your Articles to Social Bookmarking Sites
Some of these sites can provide quite a bit of traffic. You will want to provide sharing links on your blog so others can also add them as bookmarks increasing their visibility. I try to add every post to a bookmarking site which helps Google to index the page faster, which means it shows in searches quicker. It also gives a little credibility to your site making your keywords much more visible to search engines.
4. Comment on Popular Blogs In Your Niche
A lot of people are complaining that this no longer works after the latest Google update. While it might not provide you backlink power, it still can drive plenty of visitors to your website.
To get the most out of commenting traffic you have to separate yourself from the rest of the comments. Rather than saying something like, “great post!” and leaving, try adding something to the conversation. Add a little more information to the article you are commenting on or politely tell them your opinion on the subject.
Remember, you are to be building relationships with other bloggers and readers, not just spamming. So take time to have a conversation on the other blogs. Join their community and engage in the discussions. If you really do have valuable information, you will start seeing people checking your blog out as well.
5. Guest Posting
This is where your relationships with other bloggers comes into play. Some blogs don’t solicit guest writers but will still accept them if they know the author well enough. Websites like this one offer an outlet for bloggers, like me, to submit an article for inclusion. This helps Blog and Retire by generating unique content from a different perspective. It benefits me because those that take time to read my article might come over to my making money blog.
It’s a win, win. How did I end up writing this post? I was approached on twitter with a polite comment. I followed the person who made the polite comment and then they tweeted about wanting guest authors. And here is my post.
While being pretty transparent, that’s how guest posting works. The secret is to finding valuable blogs on which to get your posts on. You don’t want to waste your time and great content on a blog that is below standard. Instead, try to find blogs that have a good page rank, that have a good following, and have a friendly audience.
While guest blogging on good blogs brings you traffic, guest blogging on great blogs brings a lot more traffic. The problem is great blogs are more difficult to get your post accepted. Yet, they pay bigger dividends for your efforts. If you want my advice, start guest blogging twice a week on as many different blogs in your niche that accepts them. As you get better at it, try submitting to more and more popular blogs.
In a year, you will have a lot of blog posts on a variety of sites around the web, all bringing traffic back to your blog.
Great Blog Marketing
There are literally hundreds of ways and thousands of places to market your website and blog on the internet. It just takes a lot of time and work. Still if you follow a well-thought-out strategy, provide great content, and market like someone who is more interested in their readers than in their stats, you will find success blogging.
Now go out there and spend some time driving traffic to your great content!
About the Author:
Ryan and Brittani have decided to chase the dream to become full-time bloggers. They invite everyone to join them for the journey to making full-time income at home by blogging.