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How to Use StumbleUpon to Promote Your Blog

This is a guest post by Catie Keeler.

StumbleUpon is a social website that allows users to share and discover new websites. Similar to Digg and Reddit, users submit websites and pages that they like. Those pages are discovered by other users, who may share or “stumble” them with others.

The system makes it possible for posts to go viral, with more users liking and sharing the content and spreading it to others. There are many opportunities for blog owners to use the site to promote their own content and drive traffic to their site.

Here’s how you can use StumbleUpon to promote your blog:

Seed Your Pages

Like Pinterest, StumbleUpon allows you to either keep sharing content or to create your own. By creating your own content, you not only provide value to the site but you also get the opportunity to promote your own site. If you submit, or seed, your own pages, you ensure that your content is being shared and that you control how it is presented, including the description and the keywords used. Seed your best content to improve the chances that it will be shared.

Add a Lot of Friends

StumbleUpon learns your preferences and recommends people with similar interests for you to follow. The more friends you add, the more bigger circle of people with similar interests you create. By creating a large following like this, you create a captive audience who will be interested in the content you share. It’s almost like creating an opt-in e-mail list to share your new content.

Be an Active Participant

Only sharing your own content won’t help you get everything you can out of using StumbleUpon. Users will start to see that you only share promotional content, and they will ignore your recommendations. By sharing and liking a wide variety of useful and relevant content, you create a reputation for yourself as a trusted source of new information.

Make Sharing Easy

Like Facebook and Pinterest and other social sharing sites, StumbleUpon provides handy sharing buttons for users to easily “stumble” your content. Be sure to include these buttons at the bottom of each of your posts and your home page. Include a call to action at the end of your posts that asks your readers to Stumble or to “like” your content.
The more active you are on StumbleUpon seeding your pages, adding friends, and sharing content, the more exposure you will get for your site. Take advantage of these opportunities and make it easy for your readers to share your content themselves by including “Stumble” buttons on your blog, and you will soon see your traffic increase.

Have you used StumbleUpon to get exposure for your blog? Share your tips in the comments!

About the Author:

Catie Keeler is the primary researcher and writer for Her most recent accomplishments include graduating from the University of North Carolina in Chapel Hill with a degree in business and communications. Her current focus for the site involves current interest rates and mortgage rates hawaii.

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7 Responses to 'How to Use StumbleUpon to Promote Your Blog'

  1. Lynn Ruby says:

    Thanks for spelling this out for us! I had just signed up for StumbleUpon and was wondering what to do with it! I’ll try these tips.

  2. annette says:

    Nice article, I have used stumble upon also to drive links to a page. I think it really helps with google ranking as well. Another great traffic source I recently came accross is the New High Traffic Academy.
    The owner, Vick, really goes into detail about getting traffic that is scalable, and trackable.
    To your success ~ Annette

  3. Thank you i was not following anyone ,now will follow

  4. Olga says:

    Thank you for this absolutely useful information, ‘coz I was wondering how to use StumbleUpon. Now you have answered my questions! :))

  5. Terry says:

    Thanks for this very useful information…I have used StumbleUpon before, and have been “stumbled” every time, but your post makes everything a little more understandable….. 🙂

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