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How to Create the Best Domain Name for Your Blog

Most Important Steps to Take Before Launching Your Blog PART ONE

This is part one of the series: Most Important Steps to Take Before Launching Your Blog. <-- Click to read the introduction. When I first started this blog, I created I wanted to tell my journey of making money online and show others how to do it as well. I used the word “trip” instead of journey because it sounded good to me and made it more interesting. I didn’t give it a whole lot of thought, but I did come across many domain names that I wanted that were taken (even just as a blogspot blog).

Online Money Trip became a blog that teaches mainly how to run a successful blog. Eventually, I wrote Blog and Retire: a 52 week blogging course with step by step instructions on how to “quit your job in one year”. Now obviously every person and every blog is different, so many people won’t be able to quit their job after exactly a year because there are just too many variables involved, including just the fact that sometimes life gets in the way of blogging, and you’ve seen that in my Blog and Retire case study updates. But it is possible, and if there was any way to do it, it would be by following the Blog and Retire ecourse, which I have also dubbed “Blog and Retire University”.

I created a domain just for the ecourse, and was available, so I snatched it right up.

Online Money Trip eventually morphed into because it made sense that they came together as two pieces of the puzzle I created: 1. The ecourse which teaches you step by step what to do for your blog every day for an entire year, and 2. the blog which gives you tons of other tips multiple times a week on various topics, but mainly having to do with running a successful blog or online business. Heck, sometimes I post about “how to live your best life”. I can write about whatever I want, it is my blog after all. But because I’m so into blogging, and I know all the things that need to be done, and I see that many many people need help with their blog, that has definitely become my main focus here.

Keep it Simple

Ms. Toni said it right when she says to Keep it Simple. She gives some awesome tips about how to come up with a unique, catchy domain name.

Creating a Domain Name for a Blog with Multiple Keywords and Phrases

Some people say the domain name you choose is extremely important. It can have a role in SEO (Search Engine Optimization) and help you rank higher for a keyword or keyphrase if it’s in your domain. However, for most bloggers, your blog will be about more than just one keyword or keyphrase.

Take Blog and Retire for example. One keyphrase for this blog is “make money blogging”. But there are also numerous other keywords and phrases that are important. For instance, I talk a lot about how to “get more traffic”, or “make money online”, or “rss feed directories”. I even have posts about time management and personal development. So no one domain name could cover all of the topics that Blog and Retire covers.

When your blog is like that, it really won’t make much of a difference what your domain name is. Although, I will say that it should make sense, or at least be interesting if it doesn’t make sense.

Many successful blogs’ domain name is simply the name of the owner of the blog. John Chow for example writes for ranks high in search engines for many keyphrases. John Chow is also a keyphrase. If someone looks up “John Chow”, I’m sure John hopes that his domain will pop up at the top (and it does).

John Chow is not only a keyphrase, but it also makes sense for his domain to be called that. He is the writer after all.

But you can also have an interesting domain name, like for example. It’s weird. It has nothing to do with the website content, but it’s interesting, so it stands out. It’s not something boring like (although that would be an adequate domain name for this site). Plus, is taken by someone else, so maybe the owner of Fonolo got fed up trying to think of a good keyword domain name. And these days, it’s highly likely that the domain name you want is already taken, so you have to get more creative.

Blogs With Only One Keyphrase

You may want to start a blog that is all about iphones. I’m not sure if there is a copyright on the word iphone as far as taking a domain name with the word iphone in it (you will have to check on that for yourself if you’re interested), but if not it would be a good idea to have the word iphone in your domain name. is already taken and the site is not just all about iphones. But anyway, that would be a good example of a domain name if you wanted to write a blog that was all about iphones.

If your blog is going to be about only one keyword, or one keyphrase (for the most part), I would say that is when you would want the keyword in your domain.

I have a blog that is mainly about blenders. So I chose a domain with the word “blenders” in it.

Choosing the Right Keyword or Phrase

When choosing a domain name with keywords or phrases, it’s smart to use the Google keyword tool to see what people search for the most. Most likely, the domains for what people search for the most will already be taken (because millions of other people are using the keyword tool to come up with a smart domain name). However, you can always add just another word, just another letter (like “the” or “a”), or even a dash between each word, and that creates a whole new domain name that is still just as valuable when it comes to search engine rankings.

The Google keyword tool will come up with other relevant keywords too, so you can choose from those as well, not just the top word or phrase.

There are also different extensions. You don’t have to have a .com. You can have a .net, .info, .org, .co (there are really a ton of options). So even if the .com is taken, if you really like that domain name, check to see if the .net or any other extension is available.

Just remember that keywords are not the only thing that help you rank high in search engines. It is also quality content, updated regularly, and lots of quality backlinks and social cues that your site rocks.

Now it’s time for you to get creative and pick your blog’s domain name.

What Do You Think?

If you have a blog, how did you come up with your domain name? What was your thought process? Leave a comment below. I’d love to know! If you’d like any personal tips for what you should choose for a domain name, ask me in a comment (it can be anonymous if you wish).

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2 Responses to 'How to Create the Best Domain Name for Your Blog'

  1. Dragan Palla says:

    I started my blog DomainsFlow with the main goal of writing about domain names. As you said it well, it makes sense, it’s keyword rich…

    However, I expanded my topics on web-hosting, writing tips and so on, which btw doesn’t have anything related to my domain name :o.

    I think it’s good to have domain related to your blog but eventually you’ll (or won’t) be recognized by quality content and the value you’re providing to your readers.

    So I’m not to worried when I write about e-learning as long as my readers find it interesting.

    Thanks Lisha for your insightful post!

    P.S. I’ve mentioned you before that I work (with my wife) on a blog site about tourism in Croatia.

    What would you say about:

    • Lisha says:

      I agree that no matter what your domain name is, if you’re offering quality content to your readers, that is how you’ll get more readers and keep current readers coming back.

      I think bestholidaycroatia is a great domain name because many times people use the search word best to obviously find the best of something. That would be a good keyword domain 🙂


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