This is a guest post by Judene.
Writing high-quality content can get you readers and will surely keep trolls and those grammar Nazis away. Sadly, this alone doesn’t guarantee traffic to come rushing into your blog. Your post needs to be on the top 10 results of search engines to attract traffic. To make that happen, you ought to optimize your blog post from head to toe or in this case, from its URL down to the article body. Using keywords in all your posts will optimize them for search engines, boost their online visibility, and eventually increase your blog traffic.
WordPress and Blogger give you the option to create custom URLs for your blog posts. When structured properly, a blog URL can improve the ranking of your post.
- Place keywords in the URL. Only use keywords that are related to the topic covered by an article.
- Separate words with hyphens. Don’t use underscores and other symbols. Hyphens allow Google to distinguish separate keywords and rank them accordingly on search engines. If you place “cheap-internet” within the blog URL, you are optimising it for three keywords: cheap, internet, and cheap internet.
- Avoid overstuffing. Don’t place more than 7 keywords on your blog URL. Google is an eye in the online sky and can easily spot bloggers who are up to no good.
- Keep URL structures simple. The simpler its structure is the better for optimization. Avoid placing your blog posts under too many categories. This would create a lengthy URL and the categories themselves will prevent bots from crawling to the post.
- Always use lower case letters. URLs are case-sensitive.
Article Title and Page Title
The article title is what readers see when browsing your blog. The page title is what online users see when your posts appear on search engines. Google values page titles the most. Ironically, Blogger doesn’t give you the option to change the page title. Shame on Google. If that’s the case, you have to create a keyword-packed article title such as:
- Boosting your site’s rankings on Google
- How to start a money-making career at blogging
Remember that a keyword-packed title doesn’t have to sound boring. You can still make it interesting for readers without sacrificing keyword optimization. If your platform does allow creating separate article and page titles, you have two options:
- Place some keywords in the article title and all the rest in the page title. The article title is less creative this way but is more direct in letting readers know what the post contains.
- Use a witty, humorous, or eye-catching phrase for the article title (no keywords) and write a definitive keyword-stuffed phrase describing its content for the page title. Even though this sacrifices some aspects of optimization, the creative title is usually enough to encourage readers to browse the content.
Below are two examples that illustrate how article and page titles should and should not be written.
Article title: Gain followers and become a social media celebrity
Page title: Tips for growing your social media database
Article title: Eureka!
Page title: Eureka!
For better optimization, consider adding meta descriptions to each of your posts. It should be a two-sentence, keyword-packed snippet that summarizes the content of your article.
Optimize your post by using keywords and keyword synonyms throughout the article body. The trick is to diversify them instead of stuffing your article with the same keywords over and over. Naturally use keywords and distribute them evenly throughout the article.
Photos and video clips
When optimized correctly, the media files on your blog can also bring in traffic.
- Assign keywords as filenames. Like URLs, it is best that you separate keywords with hyphens. Don’t forget to use related keywords only!
- Use ALT text. Although it was primarily designed for the visually-impaired, you can take advantage of this section by stuffing it with keywords. WordPress and Blogger allows users to assign ALT text on media files.
- Place captions. Readers won’t be able to see the filename or ALT text of any uploaded media but by placing captions, you can further optimize your blog post for search engines.
About the Author
Judene Macariola has a knack for blogging, social media, and search engine optimization. He works at Broadband Expert, a company that helps homeowners find cheap high speed internet.