This is a guest post by Jamie-Lee.
Whatever kind of business your area of operations is concerned with, there always has to be some kind of ‘shop window’ to show potential clients and customers what services you offer and what sets you apart from the competition.
Of course, this isn’t meant to be taken literally; any avenue by which you can connect with people, existing contacts or otherwise, should be utilised when marketing your business.
Today the ubiquitous nature of online communications and the use of the internet in so many everyday transactions means that, whether you are a multinational corporation or a small niche business, it is essential to have your own online marketing strategy.
An effective web presence is at the hub of any campaign and it should be made up of several factors which all revolve around having a good ‘home’ website. Every internet provider offers top quality ‘web building’ applications as part of their package and this means that with a little work most people can find their way around HTML and CSS and change a basic template to create their own website.
The importance of having an online presence for your business which is easy to navigate and user friendly should not be underestimated. With the explosion in this use of mobile devices capable of internet connections and the emergence of superfast 4G connections about to become the norm, more people will soon be using smartphones, laptops and tablets for browsing ‘on the go’.
This also means that social media applications with lighter content and fast loading pages offer an increasingly important way of communicating with the public. To fully utilise these portals take a different approach from that of simply maintaining a relatively static website and often the expertise of SEO professionals can help make the most of the opportunities they offer.
Most finance jobs now recognise the importance of having knowledge of how online selling and marketing works at their most basic levels. With the expansion of online payment services making purchases online even easier, there will be no let up in the growing influence the internet has on every kind of business.
Recent surveys show that 37% of smartphone users have purchased an item online and indeed the UK leads the way for buying through the internet. We are responsible for an amazing 15% of the total global online purchase transactions
About the Author
This is a guest post submitted by Jamie-Lee Harding, an experienced web designer. Jamie-Lee has been helping small businesses and individual users create stunningly attractive and fully operational websites for over 5 years and appreciates how sites need to be adapted to modern trends in order to remain relevant and successful.