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How to Reduce Your Bounce Rate

This is a guest post by Kay.

You spend hours and hours improving your SEO efforts to get more traffic to your site. Maybe you even spend hundreds or thousands of dollars on advanced tools and software or an SEO expert to increase your ranking and get more visitors to your site. However, if your visitors land on your content and then immediately leave your site, all that effort and all that money will amount to nothing.

If you want to actually reap profits on your traffic, you have to convince those users to stick around and explore your site. Finding ways to lower your bounce rate is critical to increasing your conversions. Here are a few ways that you can reduce your bounce rate:

Ensure Your Site Loads Quickly

One of the easiest ways to lose visitors to your site is to have content that takes too long to load. Pictures, videos, graphics — whatever it is, if it takes longer than a few seconds to load, most visitors are going to click off your page and won’t come back. Do a site audit and make sure every element of your page is loading quickly.

Present a Powerful Message Right Away

When a visitor lands on your site, you may have only a fraction of a second to convince them to stay. Is it obvious in that split second what your site has to offer? It should be clear at a glance what your site is about and what makes it unique, convincing the reader to stick around and learn more. Headers, graphic elements, and compelling photos can present your message quickly, and you can back it up with the great content that your readers will explore when they decide to stick around.

Don’t Let Ads Overpower Your Site

While you may need ads to make money and support your site, if you have too many ads, you can make your site seem spammy and turn away readers. Make sure that your ads are well-placed and do not overpower your design or your content. They should be sprinkled throughout your content, not all crammed in the header and above the fold.

Make Sure Your Content is Relevant

Keyword stuffing in your blog titles might draw readers in, but once they realize that your posts are not about the topic they were searching for, they will leave your site in a second. Don’t pull a bait-and-switch. Make sure that all your pages and posts are about what they say they are, and make sure that it lives up to its promise. In other words, if you say you have an original solution to a common problem, your article better deliver.

Make It Easy to Find the Information Needed

If your readers have to spend any time searching for what they need on your site, they’re going to leave. Your navigation should be intuitive and user-friendly, allowing readers to easily find what they need. Your layout should be clean and simple. At the very least, you should have a sitemap or a search function so readers can go right to what they’re looking for without having to figure out where it is. The more time readers have to spend looking for what they need on your site, the more likely they will be to leave.

Improving the user experience on your site is the driving force behind reducing your bounce rate and retaining the traffic you have worked so hard to get. These tips can help get you started so you can start seeing higher conversion rates today.

What’s the bounce rate on your website? How have you worked to get the rate down? Share your tips for success in the comments!

About the Author

Kay Winders is presently the resident writer for badcreditloans.org, where she researches the best way for people to pay off their debts without damaging their credit. In her spare time, she enjoys freelance writing, the beach and gardening.

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