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Using Twitter for Local Word of Mouth

This is a guest post by Maria.

Twitter has been one of the most popular social networks for several years. With a simple to use design and network friendly environment, it’s ideal for businesses and brands of every size and genre. Some use it to promote while others use it to listen in and get the latest scoop in their industry.

However, it is good to note that Twitter is very large and being populated by individuals from all over the world. Users could lose sight of what’s going on their specific region easily. This may leave them wondering exactly how they can use Twitter to promote their brand through local word of mouth.

Local Word of Mouth via Twitter

Start with the basics. Hashtags (#) are very popular throughout Twitter and help narrow down searches quite easily, so long as the Tweet has been tagged in the first place. Does your city have its own hashtag? Are there local meeting locations that tag their events? Following your local area is the first step to familiarizing yourself with and strengthening the network closest to you.

Also consider how familiar you are with others within your local area. Do you follow local businesses? Gauge your local interaction and begin networking/following those within your region. The more they see you, the more familiar and pronounced your local image will be. You’d be surprised at how much you tend to overlook locally when you’re focused on appealing to the vast online world.

We don’t always see everything that’s going on around our brand through the normal Twitter feeds. In most cases, we shift through them, and manually search for the right feeds to follow. How do you find those feeds? Do you “wander” around, looking for the best option? For time efficiency, consider the use of analytical tools that are already available, like Search.Twitter.Com. Simple and quick, you can search for any choice of key words (specifically your brand and relatable material) to check out the trending topics.

The tool also offers the option of advanced search, which makes selecting exact phrases, keywords, hashtags, particular people and places possible. Filtering your search allows you to extract positive comments, negative comments, questions, and even retweets (that were retweeted from you by others). This is a great tool to experiment with and try different combinations to gain some quality insights about the world of Twitter.

When it comes to your local area, these search results can help you study exactly what’s going on in your region (or any other specific region). While you may be checking in on the latest about your local area, be sure that you are using the advanced search to bring up keywords and topics that are relevant to your brand.

There’s a lot of information and insight available through Twitter, as long as you know where to look for it. If you’re looking for a topic in particular or want to strengthen the network within your local area, it’s simple and easy to narrow down your results with the tools designed to help you strengthen your online relationship with the audience.

About the Author

Maria Elena Duron, is CEO (chief engagement officer) of buzz2bucks.com – a word of mouth marketing firm. She helps create conversation, connection, credibility, community and commerce around your brand. Maria Duron is co-founder and moderator of #brandchat – a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.

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2 Responses to 'Using Twitter for Local Word of Mouth'

  1. hey Maria,

    hastag is key with Twitter, yet, most beginners in social media don’t quite know how to effectively use it.

    Maybe a case study on how your company make use of this method, will drive the point home, and help newbies in the game

    What do you think?

    • Lisha says:

      Hey John, Thanks for your response. Yes I agree that many people either don’t use hashtags, or don’t know how to use them correctly. And sometimes they are overused…

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