This is a guest post by Pearce.
Remain calm. The world has not ended and you do not have to completely give up on Google.
Have a cup of coffee and let’s take a real look at what happened.
You expected a little sawtooth from the Google Penguin update; after all, it usually happens after every update and was quite apparent during the Panda update, which your website somehow survived. However, Penguin is taking hold of your internal link structure as well as your link building strategies and calling them low quality. First, breathe, and realize that you can use this clean up as an opportunity to brand yourself more effectively on the Internet.
Below are the actions that you should take if your website has been negatively affected by the Google Penguin update.
One – Check your link building strategy
Penguin attempts to punish websites that have low quality links pointing to them, also known as having low “link juice.” This is to deter webmasters from creating sock puppet sites for the sole purpose of creating volumes of links in order to up their link count and receive higher search engine rankings.
You can easily check for the sites that link to you if you have forgotten; you can also check the PageRank of those sites as well. It is actually better to completely sever the ties between your site and any site that ranks lower than yours in PageRank. Delete the links entirely. If you have to make a phone call to another webmaster to make this happen, do so.
You can also use Google Disavow in order to sever ties between low quality sites and your site more quickly. This is still an unproven method in terms of short term results; however, because Google has definitely made the commitment to the program, it will help over the long term. Use Disavow as much as you need to. But don’t use it unless you are sure you want google to ignore weaker links.
Two – Map your own internal links
Your site can be much more easily indexed if you have an internal link structure. This serves as a “table of contents” for Google to crawl. Be sure to register your site map officially with Google when it is done.
You can also improve your search engine ranking by linking between pages on your own sites. For instance, if you have a blog post that refers to another article in your site, link to it. You can also link to your homepage from every page, which is a useful tool for human visitors anyway.
Three – Change your content
The Google Penguin update along with other updates implemented by Google are cracking down on content that they consider to be spam. If you are guilty even in the slightest of repeating keyword phrases in an attempt to increase your visibility for that keyword, re-write the content. Hire a professional copywriter if you must; however, article spinners are a decent alternative as long as they are used judiciously and checked by a person who knows the English language (article spinners often give you re-writes with horrible grammar).
Acting on the tips above may not change your ranking immediately. However, realize that Google has made the long term commitment to reward sites that have dynamic, informative and interesting content to real human visitors. Focus on this, check your analytics often and you will soon find a long term increase in your SEO.
About the Author
Pearce Corbin is obsessed with interior design. He frequents furniture shops, flea markets and eBay for bargain-hunting. When he’s not busy ogling at house furnishings he writes freelance for companies like MyProjectorLamps.Com.