Blogging alone is just a platform where you can post information and ideas, so you need to promote it for your ideas to be heard. I’m sure by now you’ve heard of a very popular acronym in the sphere of Internet marketing – SEO. What does it mean? Some bloggers out there just want to share their thoughts or ideas with others, find like-minded thought leaders, because blogging for them is just a way to spread excellent content. However, your voice will not be heard if you don’t promote your blog.
Before Panda and Penguin, SEO strategies were rather simple compared than now. Every blogger who wanted to promote his or her site just needed to find frequently used keywords in the search engines and put them in the articles on their blog. The more keywords the better – it was the only condition of a successful blog’s existence. Now this tip won’t help you anymore, the other way round, quality content is appreciated more than ever, and these frequently used keywords can push your ranking down instead of up. However, it doesn’t mean that you have no acceptable possibilities to improve your blog’s position in the search engines. Here are some of the most effective ways:
What about keywords? You can still use them, but it would be more effective if they were richer (using phrases related to your content) and used in the right context. Google is smart enough to recognize the right context and there are more chances for better traction. And now it seems long-tail keywords (longer keyword phrases) are more successful.
Make sure everything you write is quality content. You don’t need to spend sleepless nights creating something incredibly unique and impressive. Just think about your audience’s needs and try to provide them with the information that is useful for them so that they want to share it with their friends. Thus, you will increase the number of the users and you will get more natural links that will connect to your blog.
Analytics is your friend. If you don’t use it, remember, you lose a lot in the process of optimization. Install analytics to your blog, thus you will see the most read blogs and phrases people write to find the information. In this case, you will learn what posts are the most popular, so it will be appropriate to write more about it. You can install and use Google Analytics, or if you have a good hosting provider, you can also use the analytics they provide.
Use images. Images used in the field with posts make them more visible, especially when they contain the title or the main idea of your article. It will capture readers’ attention and attract like-minded people. t just give a nice visual touch to your articles.
Own Your Domain
Get your own domain. Your own domain fulfills two important functions at the same time: it increases your page rank and makes your blog more credible. The authority is one of the main factors which is taken into account by the search engines. Moreover, if your domain contains the title of your brand, it will be trustful to your audience and will make an impression of your serious attitude towards the blog.
Follow any search engine innovations. If you want to deal with the SEO of your blog properly, you need to be up-to-date with its new tendencies, because search engines frequently improve algorithms on quality content. So always be learning new SEO strategies.
Here is the list of most common and effective techniques, so it’s half up to you for the search engines to bring traffic to your blog. It doesn’t mean that you cannot use the other devices for promotion and getting traffic, you can even design your own way of popularization of your blog and share it with us. Keep learning, and keep helping others learn. We’re all in the same boat.
About the Author
Paul Smith hopes that you will find these tips useful for your blogging career. He will be glad to discuss with you different issues and additional questions on essay writing service uk, where he is currently working.