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Ever Thought of Advertising On the Radio? Advantages for Small Businesses

oldfashionedradioWe talk a lot about online advertising here at Blog and Retire. But today I wanted to talk about a different way to get potential customers’ attention. The radio.

Raise your hand if you listen to the radio. Okay, everyone put your hands down. All of you who are reading this right now probably put your hand up. Well, maybe not physically, but you know what I’m saying.

I know what you’re thinking. There is a percentage of people who change the station when the music stops and the commercials come on. But there is also a hefty number of people who just keep the station the same during commercials, and this is for a variety of reasons. One reason might just be laziness. Another reason might be that the DJ was smart enough to tell the listeners what songs were going to be played after the break. Or that someone is going to win an ipad when they come back from commercials. (If you’re reading this and it’s 2016 or later and ipads are already obsolete, then don’t laugh).

Anyway, there are many reasons why you should try radio advertisements, especially if you own a location-based business (since most radio stations are location-based). And there are many ways to present your business in a commercial. You can talk about deals you’ve got going on, how personal and top-notch your service is, you can have testimonials. Do you want to have music in the background? Dialog? Or just a man or woman shouting things out to the listener?

One of my favorite radio commercials is always those Most Interesting Man in the World ads… you know, Dos Equis, the beer. I don’t drink beer, but because of those commercials, if I ever had my pick I would probably choose Dos Equis. And even as I wrote that last sentence I realized how similar it’s worded to The Most Interesting Man in the World’s line “I don’t always drink beer, but when I do, I prefer Dos Equis.” So you see, commercials work. And Dos Equis is not even a location-based business, so really, you can advertise your products or service on the radio even if you’re an online business. Because anyone, anywhere can access your online business.

Speaking of The Most Interesting Man in the World. My husband and I saw him dancing with his wife while we were on a cruise to Cabo for our honeymoon five years ago. Here’s the pic we got of them:

And just one more tip before we part ways for the day. Apparently, people pay more attention to the voice of the business owner, than an anonymous voice on a radio commercial. Check out this video below about how Claudia Risbara, the owner of a small town garden center in Maine, draws the most attention on the radio:

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