Marketing is the corner stone of any business. After all, it is effective advertising that brings you customers. In fact, most business leaders would agree that the right marketing campaigns can make your business, and more than double your profits. However, the wrong campaign, or worse, no campaign at all, can break your business.
As a small business, your first marketing priority should be your business sign. People need to know who you are and what you do. One of the best ways of drawing in clients is by letting everyone who drives by, or walks by, your place of business who you are; meaning you need an outdoor sign that offers this information in one quick glance.
Your outdoor business sign is more than a name; it involves aesthetically pleasing graphical elements, typography and the setting of your logo to attract your client. To get this you need professional help like that offered by Outdoor Signage from PrioritySign.com.
Priority Sign is a global signage company with thousands of clients worldwide. They provide complete sign needs and work with you every step of the way, helping asses your site, design, fabricate and custom install the perfect outdoor sign for your business.
When designing your business sign (or logo), the first thing you need to think about is colors, and if you’re using text, what font do you want to use? There are studies that explain what different colors do for your marketing. For instance, red produces a sense of urgency, blue a sense of trust, and green a sense of calm. Red is also typically the most eye-catching which is why many companies use red in the sign on their building.
When thinking about signs, the sign on your business is not the only way to show where you are and attract people. Have you ever seen those people who hold signs at street corners or at the entrances to shopping centers to give attention to one of the businesses nearby? There is this sandwich place that I love that uses this technique and the lady who holds the sign is so friendly, waving to everyone. It really gives a good vibe for the business and attracts people to the sandwich joint that may not have otherwise given it a second thought for lunch.
Anyway, signs and logos can be very useful, and if you’re an offline business, they are a mandatory part of your marketing efforts. So the first step is to get yourself a really attractive professional sign for your business.