If you are going to write anything at all, you should do your research first. This is the first step to any writing situation, and it is followed by a plan for your content. Here are fifteen tips to help you write for your own websiteto make the most of your written work and get the results you’re looking for.
1. The title is very important for the user and the search engines
You have to spend a bit of time picking a good one. You want one that is going to be enticing whilst also being readable and descriptive enough for both the reader and the search engine.
2. Higher quality content is better for the user and search engines
Your grammar must be at least at an average high school level, and it means that you cannot have multiple lazy spelling mistakes where it looks as if you are not trying.
3. Google now likes more in-depth written content
They have released a new update called Hummingbird which favors longer articles that are not as keyword friendly. This means that a short essay posted online is not going to hurt your SEO.
4. If your writing has no direct use then it has no use
A user must be able to go to your website and find a use right away. That use may be a tool, information or the ability to buy something. If your user cannot find a direct use, then the website becomes less SEO friendly.
5. Fluffy wording and overly promotional marketing blurb is not helpful
It is contrary to what Google thinks you should be doing online. If you are adding fluffy, thin or overly promotional content then you are failing to make your content useful or SEO friendly.
6. H tags will show the search engines what parts are important
Learn how to use them because they point the search engine in the direction of the most important phrases, whilst also showing the search engine what is not so important.
7. Custom fonts are not worth the loading time
There are a few of them online, but they are not worth the trouble. If you really want a fancy bunch of fonts then you are probably better off just adding images of them.
8. Put message impact before grammar and syntax
Grammar and sentence syntax is important to your website, but the impact of the message matters more. Forsake things such as grammar, flow, etc, if it means making more of an impact. But still, don’t have a bunch of grammatical mistakes.
9. Never copy a brochure or manufacture specs
They are always published online somewhere and you will just be creating duplicate content which is going to get you punished by the search engines.
10. Check your rewriting with a difference checker to see if you accidentally copied bits
It sometimes happens when you rewrite a piece. You find yourself accidentally copying bits verbatim. This may cause duplicate content issues, so you need to check it with a difference checker tool.
11. Imagine that most of your viewers have a lower literacy capacity
This is pretty standard advice, but then again you should be targeting a certain audience, and if your audience is pretty bright, then you should create more intellectual text.
12. Do not make it look like a landing-page only website
These are the websites that are made up of a big landing page that a person is supposed to read and slowly be convinced of how great something is. Just don’t do it, as people can spot these scams a mile off and will tar you with the same brush.
13. Write for humans before writing for search engines
This is very simple advice that will help you create a more engaging website and more engaging content. Not only that, but even search engines like articles written more for humans rather than for the search engines themselves.
14. Stick to the point and be concise
If you stick to the point then it becomes harder for readers to ignore what they are reading. Make the content easy to skim read too because if a person cannot skim read, then he or she is likely to lose interest even quicker.
15. Have a plan for what you wish to write
Don’t forget to “Always be closing” (ABC), as this is a principle you need to install into your writing. Do not forget you are writing for a reason, so every part of your writing on the page should be leading towards that reason (towards that conclusion and/or goal).
About the Author
Sonia Jackson from http://www.cool-essays.com writes essays on many different topics and can give you tons of useful advice.