If you still haven’t heard of parallax scrolling, there’s a good chance that you’re just about to, as it’s fast becoming the height of fashion in the world of web design.
By using parallax, companies are able to make their websites stand out from the crowd, drawing visitors deeper into their site and hopefully making it more successful as a result.
So if you’re still unconvinced about the benefits of parallax, we’ve selected three of the best-designed sites of the web to get your creative juices flowing.
What is a parallax website?
Before we get down to business and take a look at the parallax sites, let’s have a quick run down of what we’re looking at, just in case anyone out there isn’t up to speed.
Parallax works by placing 2D layers on top of each other to create a 3D effect.
Parallax is a technique that grew out of the multiple camera techniques used in traditional animation in the 1940s. In the latter part of the 20th century it was used widely in computer games and still evokes a certain retro nostalgia when used in web design today.
The basic principle involves layering up the 2D features on a page to create the illusion of depth. The different elements on the page can then move at different paces and do different things as the user scrolls down, creating a much more interactive and fun experience.
The Cyclemon website is a great example of how parallax can be used in a constructive and intuitive way, without becoming over complex or cluttered.
The fantastic illustrations, inventive typography and great design make this website a joy to use and are a great showcase for the prints being sold.
Unlike some other parallax sites, this one doesn’t have a lot of depth, with most of the action in a very much 2D setting. However, when you look at how well Cyclemon has been designed and put together, that doesn’t really matter, and you’re guaranteed still to log off with a smile on your face.
Even if you don’t understand a word that’s written on this site (it’s all in German after all) there’s no denying that it gets its point across pretty effectively and looks great in the process.
The retro feel of the design fits in perfectly with the typography and the little animations that pop up as you scroll down the page are a joy.
Each layer seems to have its own distinct texture so even though it doesn’t give a huge feeling of depth, there is still a lot to be seen in every part of the page.
Like all of the best websites, the Putzengle site is easy to use and quick to navigate, putting it strides ahead of pretty much every other cleaning website we know.
Parallax design often has a retro feel.
Although the content of this site may be a little on the serious side (NHS pay outs following medical malpractice) the site itself is actually quite charming, with the graphics instantly reminiscent of old-fashioned video games.
The 3D feel of the site works really well, and the animated man walks quickly and seamlessly along the corridor without too much loading time or jumping.
Just click on one of the years on the banner to watch him speed up on his rounds. Definitely one of the best parallax infographics around.
There’s no doubt that we’re going to start seeing a lot more parallax sites hitting the web. Offering a huge amount of potential and individuality, parallax sites are the perfect solution for companies who want to stand out.
However, beware. Although good parallax design can look great, bad parallax can look awful, so if you’re not confident with web design ask a professional to do it for you.
About the Author
Aaron, writer and blogging fanatic, is currently working alongside The Pink Group, a graphic design agency who specialises in branding, marketing and creative design–all subjects that Aaron loves writing and blogging about.