You don’t need the advertising budget of an enormous company like McDonald’s or Apple in order to memorably market your business. Small businesses can make a name for themselves on a limited budget if they just get a little creative with their marketing tactics.
Below are a few ideas to help inspire your marketing campaign, but this is by no means an exhaustive list. Keep brainstorming to come up with your own out-of-the-box advertising tactics.
Create Video Content for Your Website
All you need to put together videos for your website is a camera and some pretty basic editing software. If you’ve got an idea for a funny or quirky video ad, get outgoing members of your team to help you act it out.
Ojai Valley Taxidermy’s viral Chuck Testa video (which has more than 13 million views on YouTube) is a great example of how a good sense of humor can help you build your brand name.
Be a Good Source of Information
With people turning to online sources to gain information more and more these days, content curation is a great way to draw people to your website. Blog about recent trends in your industry, put together Top 10 lists, or compile valuable resources.
For example, the online Halloween costume retailer Funtober compiled information about seasonal events like corn mazes, haunted houses, and Oktoberfests across the U.S. in order to give people a great reason to visit their site.
Write a Press Release
Got a new product coming out or an important event coming up? Write up a press release and send it out to your local papers, as well as to online news sites. You can even post it on online, geographically-specific news boards like Patch.
Include a call-to-action at the end that tells readers where they can learn more about your company, or where they need to go to get great deals on your product.
Attend a Trade Show
Costs you need to take into account with a trade show include registration, booth design, setup, and the time of the employees who will be working the show. However, trade shows often prove to have a good return on investment for small businesses because they allow you to talk face-to-face with other people in your industry as well as potential customers.
Create a vibrant trade show booth with a creative layout or an interactive element in order to attract more visitors.
Donate Products to Community Events
One of the best ways to familiarize people with your products is to let them use them for free at popular community events. If your company makes lawn chairs, you can set them up in a “Relaxing Zone” at a summer festival, or if you make sports drinks, you can hand them out at the end of a fun run.
If you don’t make products that are so easy to share at local events, consider donating a bigger product to a local charity raffle. You’ll get your brand name out and show the community that you want to give back.
About the Author
Juliana Weiss-Roessler is a writer for Nimlok.com. Her writing has been featured on high-traffic websites, such as Yahoo.com, and in major publications, such as PARADE and People. Juliana lives in Austin, TX, along with her husband, their two tiny-but-rambunctious dogs, and one tiny-but-rambunctious baby boy. Follow her on Twitter, Google+, and Facebook.