Are you trying to improve your blog? Start with your posts!
While you may be trying to build an audience through SEO techniques, it may be time to focus on writing better blog posts instead. This can help you bring in more readers and improve the overall quality of your blog.
To make some positive changes, follow these tips to write better posts.
Start with a great title
You’d be surprised about how important the blog title is. It can determine whether someone clicks on your post or keeps on scrolling. Believe it or not, it is estimated that 8 out of 10 people will read the title but only 2 out of 10 will read the rest of the post.
That means your blog post title has an awful lot of power. So make sure it’s as compelling as possible. Put a little extra thought into your title and give people a reason to read on!
Format your posts effectively
Have you ever come across a blog post that looked like one massive chunk of text? Chances are, you didn’t read it. There was simply too much there!
To write better blog posts, you may need to adjust your formatting. Some ideas? Break your text up into smaller paragraphs, create lists, use plenty of sub-headers, and don’t be afraid to include relevant photos, especially if you can use ones you shot yourself. All of this will make a big difference.
Write about interesting subjects
It should go without saying, but in order to write better blog posts, you need to write about intriguing topics. Unfortunately, some blog writers don’t know their audience well enough or re-hash the same ideas over and over again.
Take some time to target your audience … and write posts that will be interesting to them. You should also ensure that your posts are as unique as possible. Your readers will appreciate the extra effort.
Be as specific as possible
Sometimes blog posts can be a little … broad. We assume that the more generic a post is, the more readers it will draw. The reality is that specific is better!
For instance, if you’re writing a blog post about clothing labels, don’t just state that they exist. Instead, mention the benefits (that they are waterproof peel-and-stick name tags) and how you can use them in your day-to-day life (to sort and organize your laundry effectively).
The more information you give, the more people will gain from reading your posts.
Use social media
Social media is everywhere; that’s why it should be on your blog, too. You need readers to engage with your content as much as possible. So be sure to have social media buttons on each and every post.
Think of them as a call to action that can help you write (and share!) your blog posts as easily as possible.