A blogger is supposed to care for his or her readers. A successful blog is powered by repeat visitors. Very rarely can a successful blog rely solely on new viewers all the time. The older and more popular blogs have the same people coming back every week. This list is in no particular order, but if you want to know the biggest mistake that people make, it’s related to repeat visitors and is point number 12 on this list!
1. Having too many adverts
We all know they are annoying and yet some bloggers get greedy and add in a bunch of adverts as a cheap cash grab. It is a dumb idea and will simply scare away your viewers.
2. Having an unreadable font
The font may be too fancy, in script, in italics, the wrong color for the background or may simply be too small. If you make reading difficult then people won’t even bother to skim-read your blog posts.
3. Not thinking about white space
You are supposed to have a lot of white space for digital text because it is harder to read than text that is written on paper. This article is a perfect example of good use of white space. Each point is easy to make out and the spacing between points and paragraphs is comfortable without looking vacant.
4. Not having images on your blog
There is no reason not to have images on your blog. We are living in the digital age.
5. Having pop-up adverts
They are annoying and can be a complete waste of a reader’s time. Even if they are interested in something that pops up, they are going to want a resolution to their query first which means they want to look at your blog post first and foremost.
6. Having mandatory click adverts
These are the adverts that ask you for something before even letting you see the blog. The worst are the ones that demand you “like” the post on Facebook before you can see it. This can be valuable for some things, but it’s very annoying for returning readers.
7. Having auto-start adverts
These are the ones that start a video or audio upon landing on the page and they waste time because the user just closes the browser window or tab, or turns it off. Very few people actually sit through the noise and/or video.
8. Having a misleading title
Saying one thing and setting up expectations without any sort of payoff is a complete waste of the readers’ time. Your title can be exciting (and should be), but it should tell the person what the post is actually going to be about.
9. Having a blog that does not load quickly enough
A slow loading time is a waste of the readers’ time in every literal form imaginable. There are lots of solutions to slow loading times, including uploading images that aren’t too big.
10. Having a slow render/buffer time
This wastes the readers’ time in the same way that a slow loading time does, except that many people will leave the page before it renders just in case there is a virus on it or because they assume the page is broken.
11. Not using caching to make repeated browsing easier
It is a waste of the users’ time if they have to wait for your blog to load every time they press back. Caching is easy these days, just do a quick search on how to do it if you don’t already know.
12. Not having an RSS feed
People want to come back to your blog, and having an rss feed makes it easier for people to do that. It will keep your readers from wasting the time it takes to navigate back manually and the missed opportunity of having your viewers easily find their way back to your blog.
13. Writing posts that have nothing to do with your blog’s topic
There are lots of bloggers who start a blog about one thing but then slowly go off topic as more and more posts are produced. People tend to visit a blog because of what its main theme, and not often because they want to read whatever you feel like writing about this week. Unless your blog is solely for personal use, you should try to stay on topic.
14. Not getting to the point fast enough
Going on and on and enjoying your writing is not a crime, but it does waste the time of your readers. If you have a point then get to it fast before your readers lose interest. If you really want to add further information then give people links to that information or tack it on to the end of your blog post. Adding sub-headings helps when you are writing a long blog post, so people can get to the points they care about faster.
15. Suggesting information that you do not have
This sort of thing used to be a lot rifer than it is now, but maybe this is because Google has sharpened up its act. Examples are when blog post titles and introductions claim they know a certain piece of information such as who is playing a big movie role in the next big picture but that actually gives no real information about it at all. This relates to #8.
Now that you know a bunch of things not to do, go write some awesome blog posts that will amaze your readers and leave them wanting to come back for more!