We all know that simply creating fabulous blog post content on a regular basis is not enough. In order to have a successful blog you have to have traffic. You have to have an audience. If not, well then you’re simply writing for friends and family, presuming they’re still reading.
And even if they are, they’re not your true audience are they? If you’re blogging for money they’re probably not buyers, right? They’re there for moral support which is grand but no way to build a business.
What you really need as I mentioned is traffic and one way to attract traffic is by getting the attention of search engines. Now don’t cringe, it’s not going to be that dreadful and it’s not going to cost you a dime. I’m not talking about buying anything.
What I’m going to share with you are a few short tips on how to find the search engine’s positive buttons.
Attracting the attention of search engines does mean that you have to give some attention to standard SEO factors. Items such as:
- Blog Post Title
- Image & Post Tags
- Internal Links
Now since this is not an SEO training article I’m not going to go in depth here. You can find some great training and explanations here – “What Is SEO / Search Engine Optimization?” – And with tools such as Majestic SEO, SEO Book, and one of my favorites SEO Quake.
The point I do want to make is that you must do your due diligence with keyword research to find the phrases in your niche that people use in their searches. That is where you find your readers / buyers.
You must then use these keywords in moderation within the content of your blog post. Don’t oversaturate or your article will look spammy. Use keywords in your attention grabbing title and in the blog post tags and image tags. Many forget about adding tags to images but this can be quite beneficial.
In addition use those keywords to link to other posts within your own blog. This does a couple of things –
- It keeps the reader on your site longer (considered good by search engines)
- It accents pertinent keyword usage on your site (also considered good by search engines)
I know you’ve heard this so many times, that it begins to sound like a broken record. It’s all about content – quality content, yada, yada, yada, but it’s true. There’s no denying that unique content that answers a problem or fills the information gap that your reader is looking for is golden.
When your content is pertinent, helpful, enriching, and basically just plain useful, it will find an audience. It may not happen as quick as you hope, but it will happen. Think about how you search and what you choose to bookmark or make a favorite. Why did you do so?
Because the site answered your problem or filled that gap in information you were searching for. But I’ll venture that wasn’t all – I’ll suggest that you bookmarked the site because it looked like it had even more to offer. It looked like a go-to site for your niche or common questions.
That is what you need to do with your blog or website. You need to build a foundation of superb quality that your audience is looking for. Maybe it would be better referred to as a well, a well that they can dip into whenever they are thirsty for answers because they know they can find them on your blog or website.
That is the best way to find the search engine’s positive buttons and the traffic that will boost your ranking.
I hope you found this article useful as we will visit the topic of SEO and attracting traffic in future blog posts, I hope to see you again. For uplifting blogging support feel free to check out my blog, Marilyn Thompson Solutions.
Wishing you great success and hope to see you around!