I’m sure you’ve read before that there’s a lot of money to be made as an online marketer. But let me tell you, whenever you read anything that starts out with wording like that – run!
Run as fast and as far as you can because the only people making money with that line are the scammers. It is true though that you can make money as an online marketer, but it takes time and it takes work. For that reason I’m going to give you some unsolicited but worthy advice.
Focus on a Small Piece of a Big Niche
There are numerous big markets that can make a marketer big money. Markets like weight loss, making money, credit cards, mortgages, etc. but these are hopelessly too difficult to tackle. That’s why smart online marketers who cut out just a small slice of these large markets can become quite successful.
Here’s a couple ways this strategy works.
Find the Money Niche
Presumably you’re an online marketer because you want to make money. Whether you’re wishing to create a moderate amount for those little extras in life or you’re planning on making enough fora full income, you’ve thought about making money.
That is why markets like weight loss, finances, relationships, and real estate are so competitive and crowded. It’s simple – there’s a lot of money to be made. But the good money is in the small niches and not that massive pot.
So you need to focus in on the money niche much like water going through a funnel. The funnel is very broad on top but considerably smaller on the bottom. That’s where you’ll find the better niche.
Selecting Your Piece
The best way to select a small piece of the large pie is to pick a specialty. Select a specialty that interests you because you’ll be in it for some time and select a specialty that fills a gap in the market.
For example, sometime back there was a lot of buzz going around about buying and flipping properties. There was plenty of talk about why you should get into that market but there was little content about determining your initial cash investment and how to put it to work to actually make a profit.
Identifying that gap and marketing to a specific demographic in the real estate markets could have been a very powerful niche to go into.
Think about overweight vegetarians. If nobody’s talking to them specifically, that could be another great market. The secret is to find a gap in a large market where you can have something unique to say that isn’t already being said.
Just be sure that it’s a gap that has a real long-lasting demand. Use your instincts, your knowledge, and your research of the market to find a gap. Then go to work to make it your small piece of the big niche.
In other words, you want to be known as the “vegetarian weight-loss guy/gal” and become the go-to person for people who want to know more about the topic. Word about your specialty will spread throughout the niche and soon people will begin to seek you out of their own accord.
How to Get Your Niche Moving
Once you’ve funneled down your specialty it’s time to create your message and get the word out. In the most basic form, get started with keyword research, start by picking a few choice keywords and keyword phrases. Then pinpoint your competition to identify what they are missing because that is part of the gap you will fill.
Grab a domain name, create your website, and get to work creating world-class content on your subject and on the concerns of your audience. Be consistent about uploading new content. Whether you choose twice a week or four times a week, whatever it is – be consistent.
Generate some of your articles deliberately written to target keyword ranking and others simply for the quality of the content. This makes your content more enjoyable and your site friendlier. You may choose to do a bit of guest blogging on reputable sites in your niche to help attract traffic back to your niche site.
Just remember that focusing on a small piece of a large niche takes time, but the profit potential makes it all worth it. Find an aspect of a large and profitable market that’s under represented, and become the go-to person for that piece of the pie.