I’m back! It’s time to get back to the basics and I’m just going to jump right in to my point.
If you have a blog that you want more than just your family to read, you need to have a Twitter account.
That’s the first step.
A Twitter account that is just sitting there doing nothing is the same thing as posting a blog post and doing nothing else after that.
Obviously you need to set up your profile. Choose a nice profile pic and a couple snazzy lines, preferably with a hashtag or two, and of course a link to your blog. Also, go ahead and put your location. It makes you much more personable. Don’t be paranoid. No one’s gonna find you or hunt you down.
I’ve talked often about wordpress plugins such as Tweet Old Post (now Revive Old Post). But make sure all your blog posts are evergreen if you’re going to do that. Basically what the plugin does is, after adjusting a few settings, it will tweet old blog posts randomly every x number of hours. Right now, I have mine here at blog and retire to tweet one blog post every 4 hours (or I might have changed it 6 hours at some point, I can’t remember, but I’m not going to check right now).
Which brings me to another topic. Try not to ever write blog posts that aren’t evergreen. They’re pretty close to a waste of time. Every once in awhile would probably be okay, but mostly write things that are going to be relevant for a long time. If not, your social media can get more time consuming. You’ll build your blog up a lot quicker with evergreen content, and it will continue to grow more and more as time goes on, simply because of your evergreen content. The other thing is you’ll get a lot more traffic from search engines over the long haul (like, you know… Google) if your blog posts are evergreen. Writing blog posts that are evergreen is a much better investment of your time.
Okay, now that we’ve got that out of the way, what do you do next?
You need to do three things to optimize your time spent on Twitter. Leaving one of these things out harms your entire strategy.
1. Grow Your Followers
Follow targeted people relevant to your blog, people who would be most interested in your blog. Unfollow those who don’t follow back after 4 days (If the relationship is not mutual, it doesn’t help anyone). If you don’t have any followers, who are you tweeting to? But make sure you have some tweets up before you start following targeted people.
2. Tweet Regularly
Tweet links to your blog, interesting facts/quotes, conversation starters, and (GASP!) links to other relevant blogs. Be interesting and relevant to your niche.
3. Respond To and Interact With People
If you never respond to people, it will show that you’re not really active on Twitter and you’re not personable. So respond to those who mention or DM you. Also, start conversations yourself with recent followers and others in your niche. Also, don’t forget to retweet relevant tweets. That gives your audience something else to look at or learn from, and makes you look generous at the same time. It also gets you the attention of the person you’re retweeting, and makes them feel good about themselves too. Win-Win!
Obviously there are other social media channels, but I have found Twitter to be the best one for attracting traffic of any kind for free, meaning, not having to pay for advertisements, which you would have to do to get a decent amount of Traffic from Facebook these days.
Twitter works especially well with blogs, and even more especially with evergreen blogs. But don’t worry if your blog is not evergreen, it can still be awesome and you should still definitely be utilizing Twitter!
A year ago, I took a step back from Blog and Retire to refocus and spend time on the what’s and who’s that are most important in life. During this time I had the mental space to gain clarity on the direction of my life, what I should do, and how I could best serve others.
I’ve always been passionate about blogging, which is why I started Blog and Retire in the first place. So the new direction I am taking with Blog and Retire is to help you learn and tackle how to best use Social Media, specially Twitter, to get more targeted traffic, which is the lifeline of a blog.
So, whenever I feel like it, I’ll be posting an article with tips, or my thoughts on social media related to blogging, entrepreneurs, and small businesses.
For the last 3 years I have been managing other people’s Twitter accounts (I never took a break from that because that is my specialty… my career). Up to this point, I have helped over 500 people grow their following and get more traffic to their site through Twitter.
My favorite type of Twitter account to manage is for a blog because there is actually something to tweet about! It’s much more interesting than a static business that never changes and never has anything new to say to its audience. Note to businesses, consistently publishing interesting and/or helpful blog articles is one of the top ways (besides through social media) to gain more customers and clients.
I recommend businesses post one blog post per week about something related to their niche. Informative, interesting, entertaining articles. Every time you publish a post, it gives your potential customers/clients another reason to return to your website!
To me, blogs and social media channels go hand in hand. You shouldn’t have one without the other, and you shouldn’t go without either!
I love blogs and I love Twitter. Put ’em together and what do you got? A successful business, whether it be a blogging business, or any other type.
If you don’t have time to manage your Twitter account because you’re busy doing all the other things it takes to run a blog (and believe me I know it’s a lot!) then I’d be happy to help you out. I’m not only affordable, but I know what I’m doing and I’m going to get you the max exposure with the smallest of budgets! Check me out here at Twonder Woman (my sister site which is all about Social Media). I’m here to help.