Most online businesses don’t even think to do offline marketing. Mailing out postcards to physical addresses on a targeted mailing list just never crosses their mind. They seem to stay online with all their marketing efforts, mainly collecting email addresses. But if you’re not even trying offline marketing strategies, you might be missing out on half of your potential clients/customers, and
Word-of-mouth marketing is the most powerful form there is; when people hear their friends rave about a company, product or service, they want to give it a try. That’s why it literally pays to develop customer referral programs for your business. Here are five easy ways to get customers to refer their friends to you.
1. Discount Referral Cards
Print referral cards to hand to your current customers when they check out
One thing many small-businesses owners soon learn is that going it alone is tough. Some of the most difficult aspects of operating a small business as a sole entrepreneur, partnership, or single private owner are growth and decision-making. Getting your name out there, establishing a satisfied customer base, and making the right decisions to fuel short- and long-term business growth can be difficult
It’s time to make a major change in the American workplace. It’s time to make the move to three-day weekends. For everyone. Forever.
And I don’t mean working four 10-hour days, either. Eight hours is enough. Thirty-two hours is plenty to devote to production – whatever your job is – in any given week. I’m not just saying this because I want everyone to have an extra
Today’s fast-paced work environment demands breakneck productivity, but keeping up with all the tasks you have to complete in a single day – let alone a week or month – can prove to be an arduous task in itself.
Enter list and task management software. These tools aim to make it easy to keep track of everything you have to get done, so you can quickly review your agenda and ensure you’re
OK, so business is humming along smoothly. You continually turn out quality work, your employees are reliable and efficient, and your clients are happy – or are they? Many small business owners, managers and sales personnel form personal relationships with their clients. Not only do they do business together, they do lunch together. They golf. They go out for a beer. Eventually, they might even
Are you a freelancer or a small business? It’s a fair question, and one that’s critical for you to answer in order to ensure your path will lead to the success you’re chasing. The following will help you determine whether you’re a freelancer or a small business and which presents the best opportunity to help you achieve the work life and lifestyle you want.
My hometown is nestled among a grouping of small, tight-knit communities that collectively feature right around 600 small businesses. Of those 600 businesses, I’d say maybe 10 engage in strategic public relations. The rest… well, they either don’t know how to go about PR or they simply don’t see the importance of it. I write a ton of press releases for my clients, so I have