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Archive for the marketing Category

How to Stay Safe While Marketing Online

While blogging started as a popular way to journal your feelings either publicly or privately, it has evolved into a multi-million dollar industry that people can easily live off of with the right tools and strategies. What can be better than writing about your passions and then partnering up with companies to review

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Boost Sales with These 5 Mobile Marketing Tips

According to ComScore, mobile has now overtaken desktop and is the leading digital platform in the United States. 60% of global mobile consumers reported that they use their mobile device as their primary or exclusive internet source.

As a result, mobile has also become one of the most popular and effective marketing channels for companies in this country and around the globe. However, as with any

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Are Postcards Perfect Marketing Tools?

Most online businesses don’t even think to do offline marketing. Mailing out postcards to physical addresses on a targeted mailing list just never crosses their mind. They seem to stay online with all their marketing efforts, mainly collecting email addresses. But if you’re not even trying offline marketing strategies, you might be missing out on half of your potential clients/customers, and

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The Key Differences Between Marketing vs. Branding

Let’s take a moment to clarify the difference between marketing and branding. Both are necessary to have a successful business. But there are some major differences between the two.

Some focus all of their efforts on marketing. They don’t think of themselves as a brand, and therefore put absolutely no focus on establishing their brand. They spend all their time and energy in “getting out

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How to Create A Successful Automated Marketing Campaign [INFOGRAPHIC]

Copyblogger recently wrote 8 Smart Ways to Combine Blogging with Email Marketing for Best-Selling Results and in response to that we wanted to share a follow up post with this awesome infographic we found by Matt Wesson at Pardot.com that lays out the steps that explain the steps for a successful automated marketing campaign.

A successful marketing campaign includes blogging, social media, email

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The Difference Between Email Marketing and Marketing Automation

Email marketing is literally just the process of educating (in a forcible way) the people on your mail list. Marketing automation is about removing a lot of the burden of marketing, of which some form of email marketing may be used. If you are in business and want to do a little online marketing, then this article may help you because it goes into a few details about email marketing and marketing

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My 3 Top Tips to Gain More Brand Awareness

Over the years I have helped many businesses develop their marketing campaigns including SAS London, who are a digital agency in London.

One of the things I’ve come to realise is how little people know about brand awareness. In fact, many of the businesses I have worked with fail to realise what it even means. Contrary to popular belief brand awareness isn’t all about making people recognize

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5 Creative Marketing Strategies for Businesses on a Budget

You don’t need the advertising budget of an enormous company like McDonald’s or Apple in order to memorably market your business. Small businesses can make a name for themselves on a limited budget if they just get a little creative with their marketing tactics.

Below are a few ideas to help inspire your marketing campaign, but this is by no means an exhaustive list. Keep brainstorming to come

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