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Posts tagged PR

Are Your Clients Really Satisfied? One Trick to Ensure They’re Pleased

OK, so business is humming along smoothly. You continually turn out quality work, your employees are reliable and efficient, and your clients are happy – or are they? Many small business owners, managers and sales personnel form personal relationships with their clients. Not only do they do business together, they do lunch together. They golf. They go out for a beer. Eventually, they might even

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Why Small Businesses Need Good PR

My hometown is nestled among a grouping of small, tight-knit communities that collectively feature right around 600 small businesses. Of those 600 businesses, I’d say maybe 10 engage in strategic public relations. The rest… well, they either don’t know how to go about PR or they simply don’t see the importance of it. I write a ton of press releases for my clients, so I have

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Using Long-Tail Keywords to Promote Your Blog

This is a guest post by Lisa Shoreland.

By now you know that using keywords in your blog is a cornerstone of search-engine optimization (SEO) and propelling your blog to the top of search results for your target audience. However, not all keywords are created equal.

There are primary, broad keywords that use one or two words in your niche. For example, this could be “blogging” or “freelance

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